edatlas
branding for educational excellence and innovation
/ disciplines
- Design
- Marketing
/ completed
DEC 2025
01. project overview
EdAtlas is a Melbourne based tutoring company focused on VCE students across mathematics, science, economics and more. They required updated visual branding in the form of brand colours, typography, iconography to unify the brand image. Accent UI elements were also included to aid the development of their new website.
These brand guidelines establish a comprehensive visual framework for representing EdAtlas with consistency, professionalism, and impact. Each element works collectively to amplify the brand's existing visual identity, elevating its distinctive colours and symbolic logo into a cohesive system that expresses educational excellence, innovation, and EdAtlas’ premium positioning.