frond fashion

FROND is a fictional fashion company characterised by their bold, fun and patterned designs. Their audience is described as being “fun-loving”, youthful and stylish. FROND required a logo design as well as a bag design featuring the new logo, inspired by the bold, fun aesthetic of Frankie magazine.

This was was my first experience designing with a client brief and although it was a short project, it taught me a lot about design tools and the design process. Adobe Illustrator was used to create both the logo and bag designs.